Pure Point @ Hudsons’ Bay NL

The sustainable toilet concept developed by our agency in 2012 has been rolled out by the Canadian department store Hudson's Bay at 10 locations in the Netherlands. Amsterdam, Breda and Rotterdam have already been completed. Another 7 branches will follow in the coming months: The Hague, Leiden, Tilburg, Den Bosch, Zwolle, Almere and Maastricht.

Pure_point-amsterdam rosenthal interiors

Key factors for the concept are: sustainable down to the DNA: the cladding of the walls is made with a sustainable carrier and finished with residual products from sugar cane and bioresin.

The colors are pastel, fresh and with unique hand-painted decors created from a collaboration with artists and our office. The non-touch taps, flush buttons and soap dispensers contribute to a hygienic feeling.

The service concept gives the visitor to the department store a cleaner and more pleasant feeling and a moment of rest from the hectic pace of the day.